What are the experimental laboratories of business?

The time is ripe for a new approach to the idea of ​​long-range production process and, in particular, the idea of ​​testing the process of developing high-potential companies. The consolidated approach of science and technology incubators, which has its roots and its raison d'être in the industrial age, it is presumably based on the protection of subsidized aspiring entrepreneurs.

However, high-potential entrepreneurs usually move much faster than the agencies that should support them, and therefore for them the reality is different from theory. In the era of knowledge more and more companies have adopted or are now ready to adopt open innovation models based on creativity and productivity.

That is why we propose an approach of experimental laboratory in which young minds with an attitude to the creation of new business can open up and be stimulated through intelligent exposure to risk (Apgar, 2006).

The limits of the future business world can be redefined through a cluster of innovations that will result in a shock within the current business structure. Clean technology companies to create an environment in which clean-energy technologies (such as electric vehicles, carbon capture and storage and concentrated solar power) can be adopted and spread.

The transformation through technological innovations of the automotive and utilities will encourage new entrepreneurs to set in motion the business of electric vehicles (including battery manufacturers, infrastructure providers and manufacturers of communications and electrical machinery) in order to overcome existing competitors via a ' destructive action of innovation.

The redefinition of the markets business will also result from advances such as green houses at affordable prices; health 2.0 (ie, improve health care through the support ICT, offer the opportunity to share experiences and best practices to focus on the results of development), genetic engineering, nanotechnology, and the fusion of nano-sciences, computer science and genetics.

Made possible by the development of new web technologies (and certainly by airlines such as Ryanair and cheap AirBerlin), which make human relations more exploitable and cheaper, collaborative networks have been developed to improve the intensity and impact entrepreneurial activity that is promoted and demand an economy based on innovation. In a laboratory experimental business, where they can be tested innovative business ideas with expectations of strong growth, a network of interconnected ties together aspiring entrepreneurs, experts and non-experts in unlikely ways, with non-experts who defy the prejudices of the expert. Since the environment provides a key opportunity for the radical transformation of the usual habits of business, each participant learns from the experiences of others. The result is a hyper-entrepreneurial culture of enterprise and innovation-friendly.

In the book 'The knowledge-based entrepreneurship: the key to socio-economic transformation', Andersson, Curley and Formica describe the laboratory experimental business as a network of outsiders (various entrepreneurial types federated universities, research laboratories, startups, partners business), in which each one faces the formidable task of becoming part of an ecosystem of innovation rather than rely only on himself or herself. The resulting interactions begin to produce social and economic factors that promote an entrepreneurial cohesion, which in turn leads to the formation of an innovation ecosystem.

In the well-established experimental laboratories, what is important is not only an evidence-based approach, based on data from inside and outside the laboratory, but also an approach 'possibility'. In the words of Einstein, "the intuitive mind is a gift of God and the logical mind is a faithful servant": entrepreneurs must demonstrate both aspects. The key elements of the strategy of the experimental laboratory are, first, test the limits of possibility (ideation) and secondly collect information on the limits of probability (diffusion and activity test of the model). The new ideas that have the potential to create value may fail due to problems of adoption and realization (Baldwin and Curley, 2007): an experimental laboratory provides an opportunity to test its potential adoption or diffusion paths before a large capital is been spent.

Next, to help aspiring entrepreneurs to test their hypothesis, the laboratory business must recognize the presence of invisible processes. The behavior and actions of individuals in the laboratory have fundamental implications for aspiring entrepreneurs. Aspiring entrepreneurs can perform experiments ranging from what is already known in what is still unknown. They can understand complex issues and chaotic and cover a wide range of other factors such as morale, self-motivation, an inclination to a naive optimism, risk tolerance, trust, attention to equity, the behavior of pack and other human tendencies in contemporary economic life. Investigating the invisible processes, testing labs are trying to shape a community of entrepreneurs, whose strengths complement each other. No participant perceives the strength of the other as a threat and everyone feels an interest in the success of others. This situation is a classic "win-win" that reflects an "abundance mentality" (Covey, 1989) who admits that knowledge multiplies when shared (Amidon, 2005; Andersson, Curley, Ant 2009).

The Social netwoking has great appeal to would-be entrepreneurs, who see in the social gathering places both physical and virtual co-create the preconditions for content, products and services. In this regard, the work of experimental laboratories is to transform social relations in interactions of a network of value which increases the possibility of expanding the scope and reduce the cost of a business idea to try high development potential. While the social network to connect people involved, the network of value dig deeply into the 'who' (who are the participants), 'where' (where they come from / where they are going), 'because' (because they are within the network), and 'how' (how they interact). We can summarize the nature and the importance of a network of value in the context of experimental laboratories business in the following way: since "the value is a relationship between people" (Ferdinando Galiani, Italian economist, 1728-87), connectivity is the focal point. People with different skills and backgrounds are so connected that they can prove their business idea working together. Individual choices are so intertwined with the choices of others (social influence), the relations of the network are visible from all sides and are guided by the performance. The 'temperature' of the laboratory is measured by applying the mathematical rigor to the assessment of how personal interactions are influencing the business community of the laboratory. The mathematics of the network are connected quantifies how much the members of a laboratory, the evaluation process of the idea attributes a degree of compatibility for a given idea in terms of importance and connection to the network and the network learned through exposure to various situations. The signals are transmitted from a business idea to another, are uncovered new avenues of business ideas. This makes it possible to go beyond the boundaries of adjacent markets. It is possible permutations and combinations of business ideas.

An experimental laboratory is therefore an environment both physical and logical that enables and facilitates the two main phases of the entrepreneurial process and innovation: the creation of an idea and the first trial of the possible paths of diffusion to determine its feasibility and potential its chances of success.

From the point of view of creativity, experimental laboratory creates a supercollisionatore type of environment in which you may experience an effect 'De Medici' (Johansson, 2004), with innovative ideas and insights that emerge through the intersection of several disciplines, cultures and entrepreneurial experiences. The more we go forward, the more likely that the intensity information of new products and services will continue to grow and that the Future Internet will emerge as the dominant sales channel for them, especially for services. Probably, the future shape of the Internet, with a better quality of services, guaranteed service level agreements, and mobile access through improved technologies such as WiMax, will allow the Cambrian explosion of new knowledge or, even, the new Renaissance expected in recent report on the following research (EU, 2009).

Applying the taxonomy of Osterwalders business models, an environment supported by a platform could be created to allow the rapid simulation of product innovations and service, and their business models, and the early learning market potential and the expected profitability at very low costs. The integration of the equation of diffusion Bass (Bass, 1969) and other theories of diffusion in the simulation (Rogers, 2003; Moore, 1997) would strengthen the simulation tests and contingency.

Such an environment would lower entry barriers to the business world becoming a fertile ground for experimentation available to aspiring entrepreneurs.

The development of a virtual environment of this type will require a high degree of attention, but is itself a market opportunity for an aspiring entrepreneur with high potential. The throwing techniques of the market that allow a more accurate prediction of the demand for new products using game theory are already proving to be great potential (Erhun, 2007). The use of virtual environments, multi-player and multi-media to make experiments and training in the context of internal security is also indicative of the prospects of such approaches.

The lessons learned from the Great Recession lead us towards a new global socio-economic model. The experimental laboratories would help entrepreneurs to learn not only about the value, but also about values. C.K. Prahalad (Wartzman, 2009) supports the need for a world in which companies are an instrument of social justice. According to Drucker (1973), the objective of the business should not be just the profit: businesses should understand that profit is the result of doing the right things in the right way. Perhaps aspiring entrepreneurs in the experimental laboratories can incubate and demonstrate the kind of leadership the world needs so much.

 

25/06/2010

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Translated via software

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Source:

Italian version of CercaGeometra.it